English Literature

The business world has changed tremendously and it is today characterized by increasing competition, globalization and technological dynamism. I operate a communications firm which deals with installation of information technology devices including internet services, software management and programming for our customers. The communications industry commonly referred to as the information technology industry is one of the most dynamic industries today (LaRue, Childs, Larson  Ivany, 2004).

    Speed, adaptability and flexibility are some of the major strengths or factors that have enabled our organization to continue being profitable amidst the cut throat competition in the information technology industry (Brock, n. d). Changing times demand change in the operation tactics and this is only possible in an organization if it has speed, is flexible and can easily adapt to changing business environment. These three components have been our major source of strength and a contributor to the success and growth of our communications firm.

    Speed, adaptability and flexibility are the key factors that drive change in an organization. They also drive innovation and creativity, some of the essential tools in creating a sustainable competitive advantage (Thamhain, 2005). Speed is the ability to effectively and rapidly respond to changes in the market. This has enabled us to find out changing needs of the customers and develop creative ways of meeting them before our competitors do the same. Speed has enabled us to put in place the right systems to ensure that the goals of our company are met. It also gives us a decisive competitive advantage. Flexibility refers to the ability to internally do things in order to meet the demands or requests of the customers. Our business is very open to accommodate changes in order to meet the needs of our customers. We listen to our customers needs, are open to new options and technologies and are willing to try new ideas. This has made our firm different from others and helped in improving our customer relations as well as profitability. Adaptability on the other hand is the outward transformation as a result of outward changes (Patten et al, n. d). Our company adapts easily and quickly to changing business environment and this is vital in communications industry. This has had great impact on our ability to increase the customers value. Speed, adaptability and flexibility are the key to our business success today.